MD Officenet is a network programming solution designed to inform and entertain patients while waiting in doctor’s offices. Using a large flat panel display strategically located on the wall of a waiting room, MD Officenet provides a mix of healthcare education and healthy lifestyle short form programs, sponsored lifestyle segments and applicable advertising. Local news and weather reports are included in a banner across the bottom of the screen.

The programming can easily be selected to match the practice specialties and objectives, as the local office can select programs from a menu of available subjects. Practice specific programs can be designed, produced, and included in the programming loop to highlight messaging unique to the practice, such as promoting the experience of the staff or local wellness programs offered.

Physicians and other medical service providers will use MD Officenet to improve the patient experience. Depending on months-old magazines is no longer necessary. This new service of providing constantly updated information will shorten the perceived wait times of the patient, and improve the impression of the practice itself. It will be received as a sophisticated, modern facility.

Advertisers will use MD Officenet to introduce highly targeted products and services to a very specific demographic that will be captive in the waiting room for some amount of time. With specialty practices, this demographic can be narrow and well defined, so the efficiency of messages delivered to the patients is extremely high.